On the BBC network a discussion was raging about FIFA complaining of Copyright infringement at the World Cup. Can good looking Dutch girls make FIFA’s old guards rattle their knees?
It seems that to keep the highly expensive advert and sponsoring deals going, FIFA would get anybody in jail. However, the positioning of the advertised goods by the Dutch girls was not clear on the pictures (there was a huge Coca Cola banner(?), FIFA didn’t want the brand (Bavaria) to be recognised on the TV channels. So was this a kind of viral marketing? Everybody speaks about that brand! Clever or not?